Overview

At FOX, creative needed to extend beyond traditional on-air promotions, ensuring visual consistency across both broadcast content and in-studio environments.

This meant aligning promotional campaigns with set monitor designs, creating a unified visual system that connected what viewers saw during programming with the surrounding studio experience

The Challenge

Broadcast promotions and in-studio visuals are often developed separately, leading to inconsistencies in branding, tone, and messaging.

The challenge was to:

• Create a cohesive visual language across promos and studio environments

• Ensure set monitor designs aligned with campaign creative

• Maintain flexibility across different shows, formats, and timelines

• Deliver high-quality visuals under tight broadcast deadlines

My Role

Creative Lead / Motion Designer

• Contributed to concept development for broadcast campaigns

• Designed and animated promotional graphics packages

• Led visual alignment between on-air promos and set monitor designs

• Collaborated with producers, editors, and production teams

• Delivered broadcast-ready creative under tight timelines

The Approach

To unify the experience, I helped establish a shared visual system across both promotional and in-studio design.

1. Unified Visual Language

Developed design elements, typography, color, motion, and graphic styles, that could translate seamlessly between promos and set monitors.

2. Set Monitor Integration

Extended campaign visuals into in-studio displays, ensuring that:

• On-set screens reflected the same branding as on-air content

• Visual transitions between programming and studio felt seamless

• The environment reinforced the campaign identity

3. Motion Consistency

Created a cohesive motion style that worked across:

• Broadcast promos

• Lower thirds and graphics packages

• In-studio screen content

4. Adaptability Across Programming

Designed systems flexible enough to work across multiple shows, formats, and content types, without losing consistency.