Career Overview
I’m a Creative Director and Motion Design Leader with 20+ years of experience building visual stories, leading creative projects, and developing design systems across media, advertising, entertainment, and brand communications.
My career has been built at the intersection of design, motion, storytelling, and production. I’ve worked with major brands and fast-moving creative teams to turn complex ideas into clear, engaging visual experiences, from broadcast graphics and campaign work to branded content, presentations, and digital experiences.
Today, I lead motion and creative initiatives at Fox News Media, where I develop visual systems and motion graphics across multiple programs while collaborating with producers, designers, editors, and stakeholders. Earlier in my career, I worked across agency and production environments with clients including Macy’s, Rooms To Go, and Discovery.
Over the years, my role has evolved beyond making the work. I’ve increasingly focused on leading teams, shaping creative direction, solving production challenges, managing competing priorities, and building processes that help creative teams do their best work.
I bring a designer’s eye, a producer’s mindset, and the experience to move an idea from concept to execution. Whether leading a creative team, developing a visual language, or solving a complex production problem, my approach is grounded in thoughtful design, clear communication, and work that has a reason to exist.
Retail Campaign Experience
A significant portion of my career has been focused on retail—developing creative for ongoing promotional campaigns that require both speed and precision.
Working on campaigns for brands like Rooms To Go, I’ve led the development of:
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High-volume promotional creative across TV and digital
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Scalable design and motion systems for recurring campaigns
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Clear, performance-driven messaging focused on sales and offers
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Consistent branding across multiple markets and touchpoints
These environments require quick thinking, adaptability, and the ability to maintain quality under tight deadlines—something I’ve consistently delivered throughout my career.
Broadcast & Network Experience
In addition to retail, I’ve worked extensively in broadcast, creating motion and design for network programming and promotional campaigns, including work with FOX and Discovery.
This work has involved:
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Developing concept-driven promotional creative
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Designing and animating broadcast-ready graphics packages
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Collaborating with producers, editors, and stakeholders
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Delivering polished creative under tight production timelines
Broadcast environments demand a high level of visual quality and storytelling, which has helped shape my overall creative approach.
Leadership & Creative Direction
As my role evolved, I’ve taken on increasing responsibility in leading creative
and guiding teams.
My approach to creative direction is grounded in:
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Clear communication and alignment with business goals
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Building systems that allow teams to move quickly and efficiently
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Maintaining a high standard of design and execution
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Supporting collaboration across disciplines
I’m comfortable leading projects from early concept development through final delivery, balancing big-picture thinking with hands-on execution when needed.
Approach to Creative
I believe the most effective creative work is both strategic and well-crafted.
It should:
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Communicate clearly
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Engage visually
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Adapt across platforms
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Deliver on its intended goal
Whether it’s a retail campaign or a broadcast promotion, my focus is always on creating work that is purposeful, scalable, and impactful.
Tools & Capabilities
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Creative Direction
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Motion Design
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Campaign Development
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Broadcast Graphics
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Retail & Promotional Systems
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Cross-Platform Creative
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Team Leadership
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Client Presentation