Background & Experience
I’m a Creative Director with over 20 years of experience across motion design, broadcast, and retail campaign development.
My career has been built around creating high-impact work that performs, leading creative across fast-paced environments where ideas need to scale, adapt, and deliver results across multiple platforms.
Career Overview
I started my career focused on motion design and quickly grew into roles that required broader creative ownership—leading projects from concept through execution.
Over time, my work expanded into full campaign development, where I’ve been responsible for shaping visual direction, building scalable creative systems, and ensuring consistency across high-volume deliverables.
This progression has given me a strong foundation in both craft and leadership, allowing me to guide teams while staying closely connected to the work itself.
Retail Campaign Experience
A significant portion of my career has been focused on retail—developing creative for ongoing promotional campaigns that require both speed and precision.
Working on campaigns for brands like Rooms To Go, I’ve led the development of:
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High-volume promotional creative across TV and digital
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Scalable design and motion systems for recurring campaigns
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Clear, performance-driven messaging focused on sales and offers
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Consistent branding across multiple markets and touchpoints
These environments require quick thinking, adaptability, and the ability to maintain quality under tight deadlines—something I’ve consistently delivered throughout my career.
Broadcast & Network Experience
In addition to retail, I’ve worked extensively in broadcast, creating motion and design for network programming and promotional campaigns, including work with FOX and Discovery.
This work has involved:
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Developing concept-driven promotional creative
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Designing and animating broadcast-ready graphics packages
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Collaborating with producers, editors, and stakeholders
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Delivering polished creative under tight production timelines
Broadcast environments demand a high level of visual quality and storytelling, which has helped shape my overall creative approach.
Leadership & Creative Direction
As my role evolved, I’ve taken on increasing responsibility in leading creative
and guiding teams.
My approach to creative direction is grounded in:
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Clear communication and alignment with business goals
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Building systems that allow teams to move quickly and efficiently
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Maintaining a high standard of design and execution
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Supporting collaboration across disciplines
I’m comfortable leading projects from early concept development through final delivery, balancing big-picture thinking with hands-on execution when needed.
Approach to Creative
I believe the most effective creative work is both strategic and well-crafted.
It should:
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Communicate clearly
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Engage visually
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Adapt across platforms
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Deliver on its intended goal
Whether it’s a retail campaign or a broadcast promotion, my focus is always on creating work that is purposeful, scalable, and impactful.
Tools & Capabilities
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Creative Direction
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Motion Design
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Campaign Development
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Broadcast Graphics
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Retail & Promotional Systems
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Cross-Platform Creative
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Team Leadership
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Client Presentation
I’m always looking for opportunities to lead creative, collaborate with strong teams, and contribute to work that makes an impact.
Contact
I'm always looking for new and exciting opportunities. Let's connect.